lkpdisplay.blogg.se - Top 10 spotify podcasts

People ages 12-34 make up 66% of podcast fans within America, and the number of podcast listeners declines as age increases.

Female listenership reached an all-time high in 2021.

About half of listeners between ages 35–44 and 22% of listeners 55+ listen on a monthly basis.

listenership didn't mirror the population, but that shifted significantly in the last year.

The United States accounts for 47.9% of podcast listeners, followed by the United Kingdom with 6.3%, and Canada with 5.0% (full lineup here).

In 2011, 68% of podcast listeners were white, but this is beginning to change. Historically, podcast demographics have not mirrored the US population. Each week, more Americans listen to podcasts than have Netflix accounts.During Covid, podcasting experienced unprecedented growth, and podcast audiences diversified.In 2022, 35% of Americans 18+ own a smart speaker.Smart speaker ownership grew by over 22% during the first year of the pandemic as more people worked from home.26% (80 million) of Americans are weekly podcast listeners.43% of listeners ages 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).Over one-third (104 million) of Americans listen to podcasts regularly.population 12+ have listened to online audio in the last month. In 2022, 62% of the population 12+ has listened to a podcast and roughly 79% are familiar with the medium.The industry grew alongside the advent of smartphones, smart speakers (Amazon Alexa, Google Home, etc.), and in-dash entertainment systems. Podcasting has grown drastically and steadily since it began in the early 2000s. We update this post monthly with the best podcast statistics so you can stay updated on the industry and make informed decisions about your own podcast! OctoPodcast Statistics and Data Įvery year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide.